E-Tailing In India & Key E-Tailers In India

In India, e tailing has substantially grown and still penetrating in the market owing to internet accessibility and smart phone availability. In addition, e-banking services and digital wallets have fuelled the e-tailing trends in India. Hence, e-retailers are strategizing the approaches to gain the Indian market by Omni-channels method, celebrity endorsement, social media marketing and digital influencers.   


Key E-Tailers In India

Following are key E-tailers in India, as brief of all are explained below:

1. Amazon: Amazon is an American multinational conglomerate technology company based in Seattle, with 750,000 employees. It deals in e-commerce, artificial intelligence, digital streaming and cloud computing. Amazon was founded by Jeff Bezos in July 1994 in Bellevue. The company initially started as an online marketplace for books but later diversified in selling electronics, software, video games, apparel, furniture, food, toys, and jewellery. Amazon when talked in terms revenue is the largest internet company and one of the world’s most valuable company. Amazon offer different products, some of which are as following – 

1) Consumer Devices – Echo Devices, Fire Stick, Fire TV, Kindle E-Reader

2) Streaming Services – Amazon Prime, Amazon Music, Twitch and audible subsidiaries

3) Cloud Computing services – Amazon web Services

4) Artificial Intelligence – Alexa (virtual Assistance)

5) Online payment portal – Amazon Pay


2. Flipkart: Flipkart is an Indian e-commerce company based in Bengaluru, India. It was founded by Sachin Bansal and Binny Bansal in 2007, both ex-employee of Amazon. Just Like Amazon, the company started with focus on online book sales, and later expanding into other product such as consumer electronics, fashion, home essentials & groceries, and lifestyle products. Flipkart plays a dominant role in the sale of apparel after its strategic acquisitions of Myntra and Jabong.com. Its main rival is Amazon and Snapdeal. Flipkart also owns PhonePe, a mobile payment service. In August 2018, U.S.-based retail chain Walmart acquired a 77% controlling stake in bidding war with Amazon for US$16 billion, valuing it at $20 billion. Flipkart has launched video streaming named Flipkart Video in competition with Amazon Prime video services. 


3. Snapdeal: Snapdeal is an Indian e-commerce company based in New Delhi, India. It was founded by Kunal Bahl and Rohit Bansal on 4 February 2010 as a daily deals platform, but later expanded in September 2011 to become an online marketplace and later became one of the India’s largest market place. Over the years Snapdeal have done multiple number of acquisitions to strengthen their market intelligence, presence and upgrade their technological platform like mobile payment service freecharge.com. In April 2017 Snapdeal was actively in talks with Flipkart for the merger after Softbank, one of the major investors in Snapdeal wanted the company to merge. But finally, the deal was scraped due to reservation on Flipkart’s terms by other investors. This breakdown of deal was followed by Snapdeal's founders taking a decision to continue operating Snapdeal as an independent company with Snapdeal 2.0 as their new version and vision.    


4. IndiaMART: IndiaMART InterMESH Ltd. is an Indian e-commerce company that provides B2C, B2B and customer to customer sales services via its web portal. The company has headquarter in Noida, Uttar Pradesh, India. The group was founded in 1996 by Dinesh Agarwal and Brijesh Agrawal. Its main rival is Alibaba, a Chinese giant which deals in similar business model. Over the last 10 years, IndiaMART has become the largest e-commerce platform for businesses with about 60% market share. It handles more than 95,000 product categories ranging from machine parts, electrical components, medical equipment and textile products to cranes.


5. Bookmyshow.com:BookMyShow is the leading show ticketing portal and retailer in India. Bookmyshow is operated by Bigtree Entertainment Private Limited. Bigtree Entertainment Pvt Ltd. was founded in 1999 by Ashish Hemrajani. In 2007, sensing growth of multiplexes and the increased popularity of plastic money, Ashish launched BookMyShow. Bookmyshow instantly became a brand and was a quick success taking the market by storm, bringing Cinema biggies like PVR, INOX and Cinepolis on the portal. Again, to gain early mover advantage Bookmyshow mobile app was launched, foreseeing consumers favouring mobile over computer. Now Bookmyshow is the largest ticketing platform, offering tickets for movie, games, live events, plays and concerts. BookMyShow has expanded its operations to New Zealand, UAE, Indonesia and Sri Lanka.


6. Firstcry: FirstCry is an Indian online store which deals in baby product retailing. Firstcry was founded by Supam Maheshwari in 2010, when he realizes choices for baby products in India online were quite limited and he used to buy a lot of them for his son only on his business trips abroad. Thus, he discovered an opportunity for such platform and conceptualized FirstCry.com. He is also the founder of Xpressbees which today is one of the largest logistic companies in India. FirstCry acquired BabyOye in 2016, a brand that was owned by the Mahindra Group. The merged entity now does business under the name - FirstCry.com, a FirstCry Mahindra Venture. Firstcry also operates total of 380 offline stores and franchises stores. It is Asia’s largest online shopping store for kids & baby products.


7. Paytm Mall: Paytm is a Noida based Indian e-commerce payment portal and financial technology company. One97 Communications parent company of Paytm was founded in August 2010 by Vijay Shekhar Sharma. In  February 2017, Paytm launched its Paytm Mall app which use B2C model which allows consumers to shop from registered sellers. To ensure customer trust and quality, product is passed from registered sellers to Paytm-certified warehouses and channels. Paytm Mall has set up various fulfilment centres across India and ensure fast deliveries partnered with various couriers. Paytm Mall app which use B2C model which allows consumers to shop from registered sellers


8. Alibaba Group: Alibaba Group Holding Limited is a Chinese multinational technology company which exclusively deals in e-commerce, retail, Internet, and technology. Jack Ma along with his team of 17 friends and students found Alibaba.com on 4 April 1999. The company operates largest B2B (Alibaba.com), C2C (Taobao), and B2C (Tmall) marketplaces in the world. Its online sales and profits surpassed all US retailers (including Walmart, Amazon, and eBay) combined since 2015. Just like Amazon, Alibaba also operates in different field as following – 

1) E-Commerce and Retail Service Platforms

2) Internet Services

3) Cloud Computing and artificial intelligence technology 

4) Financial technology and online payment platforms 

5) Entertainment Services


9. E-bay: E-bay is an American multinational e-commerce corporation operating in about 33 countries as of 2018 that facilitates C2C and B2C multi-billion-dollar sales through its website. It is based in San Jose, California and was founded by French-born Iranian-American computer programmer Pierre Omidyar in 1995. People buy and sell a variety of goods and services worldwide on E-Bay website which is an online auction and shopping website. E-bay is known for various acquisitions, some of major are Paypal, Craigslist, Skype, stubHub etc.

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