1. Sufficient Resources:Since two or more persons pool their resources, there is sufficient capital available.
2. Ability and Experience: In joint venture the different venturers may be having different skills and experience. The benefit of their common wisdom will be available to the venture.
3. Spreading of Risk: The co-venturers agree to share the profits and losses in a particular ratio. This implies that the risk is also borne by them in that ratio.
